Top 5 Ultracasual Games on Android in the UK, Q2 2023

During the second quarter of 2023, the UK market for ultracasual games on the Android platform showcased some interesting trends. Here, we take a closer look at the performance of the top 5 games in this category, based on data from Sensor Tower.

Slice Masters: ASMR Game from HYPERHUG saw a fluctuating trend in weekly downloads, starting at around 5.9K and showing notable peaks and troughs throughout the quarter, ending at approximately 4.8K. The game's weekly revenue declined steadily from $357 to just over $100. However, weekly active users showed a gradual increase, peaking at 32.4K by the end of June.

Draw it by Kwalee Ltd experienced relatively stable weekly revenue, hovering around $80 to $100. Weekly downloads showed a peak towards the end of May with around 6.3K, but declined to just over 3.2K by the end of June. The active user count displayed a similar trend, starting from 12.9K and ending at around 8.8K.

Fill The Fridge from Rollic Games had a varied performance in weekly downloads, peaking at 7.7K in the last week of June. Revenue remained modest, fluctuating between $39 and $113. The game saw a significant rise in active users from 16.5K to 25.9K by the end of the quarter.

Diamond Painting ASMR Coloring by CrazyLabs LTD showed consistent weekly revenue growth, reaching $100 in the last week of June. Downloads remained relatively low, with a notable increase to approximately 2.7K in the final week. Active users also saw a significant rise towards the end of the quarter, peaking at around 4.8K.

Slime it: Slime Game Simulator by Hapy Games had a stable yet low active user base, starting at 552 and dipping to 410 by the end of June. The game's revenue also showed some variability, peaking at $217 in early June.

For more detailed insights and analysis, visit Sensor Tower.